Social Communication Behaviors of Virtual Leaders
نویسنده
چکیده
منابع مشابه
Ways of Identifying the Opinion Leaders in Virtual Communities
Virtual communities are the uppermost communication spaces and channels for online word-of-mouth. And opinion leaders are the most important group for enterprises’ word-of-mouth communication. As enterprises are engaged in online word-of-mouth marketing activities, the key is to find out the opinion leaders in virtual communities. In this paper, after affirming the effects of opinion leaders an...
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